Based in The Netherlands

(©2025)

Scroll Down

AYE²

AYE²

AGENCY

AGENCY

(MISSION)

01

ABOUT AYE²
ABOUT AYE²
ABOUT AYE²

You bring the music, and together we build the foundation to support it. I act as a dedicated partner for artists who are ready to take the next step, focusing specifically on management, live production, and tour management. Whether we are mapping out your long-term strategy, building a heavy-hitting live show, or making sure the daily logistics on the road run flawlessly, I am here to help you translate your vision to the stage with care and structure.

No gatekeepers. No illusions. Just building.

(MY STORY)

02

CRAFT

CRAFT

BUILD

BUILD

SCALE

SCALE

My story in the music industry started on the stage. Touring and playing the big festivals as an artist taught me the reality of the business from the inside out. Over the past ten years, I slowly moved behind the scenes, working as an audio engineer, a marketer, and managing operations for acts like Davina Michelle. During that time, I found my true passion: helping other artists kickstart their careers by acting as a sounding board for their creative, logistical, and strategic choices.

Introducing AYE AYE AGENCY is my way of celebrating a decade of hands-on experience across all those different facets of the industry. It is the right time to fully dedicate myself to supporting artists like you. From refining your live production and tour logistics to shaping your overall strategy, I am here to ensure you have the solid infrastructure you need to succeed. No gatekeeping, just a reliable partner in your corner.

(WHAT I DO)

03

EXPERTISE
EXPERTISE
EXPERTISE
EXPERTISE

01.

Tour Management

Touring can easily turn into chaos without the right infrastructure. That is why I step in as the direct link between the local venue, your crew, and you as the artist. Having been the artist in the dressing room, I understand that your mental focus should be on the music, not on the itinerary or technical delays. I handle the advancing, coordinate the logistics, and manage the schedule. 

02.

Live Production

Translating studio tracks to a live environment requires a practical approach. Because I have worked as an MD, stage tech, drum tech, and production manager, I know firsthand what a show needs to function well. I do not have to execute every single detail myself, as I have a reliable network of professionals to step in where needed. Whether I am building your playback rig or connecting you with the right sound engineer, I oversee the process. I am simply here to handle the technical side and make sure your live set runs flawlessly, allowing you to focus on the performance.

03.

Artist Management

I operate as a Management Plus for my artists. I do not just manage your schedule; I plot the long-term roadmap by actively thinking along in every facet of your act. Whether we are discussing your daily operations, executing a brand strategy, or refining your creative ideas, I am fully invested in the entire ecosystem of your career. I take care of the business and shield you from the industry noise.

(PORTFOLIO)

04

HIGHLIGHTS
©2014 — 2026

These are my highlights.

RUBY JUNE

DETONATORS

MARCELA

THE OVERSLEPT

©2022 - 2024

DAVINA MICHELLE